So it’s no secret that I love makeup, but there is actually more to the story. I’m obsessed with mascara. Yes, obsessed. If there is a new mascara I am one of the first people to get my hands on it. If I LOVE it I will tell everyone I know that they need to try it. Well, ladies, I have found a new LOVE and It’s the Rimmel London Lash Accelerator Endless Mascara. Not only did I do a review of the amazing drugstore gem, but I also filmed a demo of how to apply it. See the video below!

Rimmel London Lash Accelerator Endless Mascara

Texture & Pigmentation Thinking of a “fiber” mascara, usually I think of visable fibers that you can see in the mascara. This mascara isn’t like this at all. It’ never clumps, and stays flexible all day. The mascara comes in two different colors Black & Extreme Black. The pigmentation in this product is AMAZING. I have the extreme black and my lashes are super black when I wear this mascara. I don’t find this mascara to be either a wet or dry formulation. It’s been a perfect formulation of both in my opinion.

Staying Power Let’s just say this mascara has great staying power. It will last all day with flaking at all. Oh and don’t forget the Grow-Lash Complex of Procapil®, Keratin and Antioxidants, lashes are conditioned day after day. After 30 days, lashes appear longer, stronger and more numerous!